OUR STORY
The Beginning 起源
The story of Coffee Justice begins with a trip to Kilimanjaro, the highest mountain in Africa. In April 2016, Ken met porter Pac and his coffee farming family on the hiking trail. The Pac family lived in hardship and lack of hot tap water or electricity, but still, they were contented with what they have and treated this stranger as a friend. Ken wanted to do something for them. How to use a sustainable and effective way to help his farmer friends who suffered from exploitation? How to help his farmer friend gain fair pay for their hard work instead of short-term financial help?
珈啡公義的故事，源於發起人黃一龐(Ken) 一次攀登非洲最高山峰 — 乞力馬札羅（Kilimanjaro）的遊歷。2016年4月，他在登山路上認識了同行挑夫Pac與他的珈啡農一家，Pac一家活於艱苦匱乏之中，既無自來水亦無電，卻仍樂天知命，無私地招待這位素未謀面的朋友住下來。於是Ken開始思考除了突兀地以有限金錢禮尚往來之外，如何用持續可行的方法回報一直被剥削欺壓的珈啡農民，讓他們用艱辛栽種的珈啡豆換取真正公平的勞動成果？
Return to Africa 回到非洲
In December 2016, Ken set off again for a complete investigation in Tanzania. He met with local farmers, cooperatives, licensing offices, government departments, and agencies. Many so-called fair trades do not benefit farmers. The fair-trade label is used as a marketing tool for a higher profit. Products are sold at high prices with the benefit of fair-trade labels, while farmers earn less than one percent of the selling price. The farmer's livelihood What is more serious is that shameless people force farmers to borrow a huge loan, hence some farmers took their lives due to their inability to repay loans.
同年12月，Ken再度出發到坦桑尼亞作完整考察，與當地農民、合作社、發牌處方，政府部門和機構會面，發現很多所謂的公平貿易並不是真的令農民受惠，公平貿易的標籤甚至被利用作純市場營銷手段，商品藉標籤以高價售出，農民賺得的錢卻不足售價百分之一，社區環境未得到改善。更嚴重的是無恥之徒會用不公義不人道的手段迫農民借下巨款，最後走上自殺之路 。
Establishment 正式成立
In 2017, Ken officially launched a farmer rebate program called Tanzania Dream Project (TDP) and established Coffee Justice in Hong Kong. We buy coffee beans from farmers and offer them a fair price plus about 10% additional returns to farmers or their family members for their dedication and hard work. We assist farmers in fulfilling their dreams in terms of fair returns, production tool supply, and education assistance. The local government's policies have been changing in the past few years, but we still visit our farmer friends and children in Africa regularly to ensure that they receive what they deserve.
Coffee Justice stays true to our intention - Our coffee beans can be cultivated with sweat but not with blood!
2017年Ken正式展開名為Tanzania Dream Project (TDP)的農民回報計劃，並在香港成立珈啡公義。向農民購買珈啡豆，給予辛苦種植珈啡豆的農民公平價格之外，另加約10%給農民或其家人，從公平回報、生產工具和助學三方面，協助農民完成他們的夢想，回報社區。雖然當地政府政策在幾年間不斷改變，但我們仍堅持定期回非洲探望農民及受助小朋友，確保他們得到應有的回報。
而珈啡公義亦繼續堅持初衷：珈啡豆，可以有汗，不能有血。
Local Mission 本土使命
In addition to helping African farmers get fair rewards, Coffee Justice also has an important mission: planting the seeds of justice in Hong Kong.
We transport the green beans back to Hong Kong for roasting. We pass on roasting skills and passion to local young people and grassroots and share farmer's story to them. Together we continue the Tanzanian coffee dream and build up a Made-in-Hong Kong brand.
珈啡公義除了協助非洲農民得到真·公平回報，還有一重要使命：在香港本土栽種公義的種子。
我們將珈啡生豆運回香港自家烘焙，將烘培技術和熱情傳授給本地年輕人及基層朋友，並將農民朋友的故事和啟發分享出去，一起延續坦桑尼亞的珈啡夢，成就香港本地出品的自家品牌。
Our Obligation 應盡之義
Since its establishment in 2017, Coffee Justice has been hiring local youngsters. From graphic design, marketing to production – we have been working closely with local young talents. Even Hongkongers face adversity, Coffee Justice sticks to its principle – We use actions to fulfill the obligation to justice based on a humanitarian standpoint. We do what is right as a Hong Kong brand.
自2017年成立開始，珈啡公義聘請本地年青手足工作，無論在文宣設計、工場生產、市場營銷都由香港年青人協助完成，至今不變。其後，香港人面對種種困境，珈啡公義仍然堅持其方針，本著人道立場，用行動活出公義。因為這是我們作為一個香港品牌的應盡之義。
In January 2020, at the beginning of the outbreak of COVID-19, there was a serious shortage of masks in Hong Kong. Speculation rose and lives were at risk. Coffee Justice immediately sourced masks from Japan and other places and gave out a total of 10,000 more masks for free to medical staff, cleaners, and grassroots. Later, we organized logistics to deliver the masks to the doors of chronic patients or single elderly as a contribution to the local community. We believe we need to do justly and love mercy anytime and anywhere.
2020年1月，武漢肺炎爆發初期，香港口罩嚴重短缺，炒賣成風，社區命懸一線。珈啡公義即時於日本及外地搜羅口罩，免費送出總數過萬的口罩給醫護人員，清潔工人和基層市民，後來更組織車隊親手將口罩送到長期病患或獨居長者家門，盡一己之力回報自己的家園。因為我們相信不論何此何地都需要行公義好憐憫。
In the same year, Coffee Justice introduced black and white T-shirts from India to help more than 300 Kolkata girls, so that the girls can be taken care of, avoiding being bullied and sold as sex slaves (sex trafficking). We expand justice acts from Hong Kong and Africa to India.
同年，我們引入印度黑白T恤，幫助超過300名加爾各答女孩，讓她們得到照顧及有正常工作，免被欺凌及被販賣作性奴（sex trafficking)，將公義進一步由香港及非洲擴展至印度。
“O man, what is good; and what doth the LORD require of thee, but to do justly, and to love mercy, and to walk humbly with thy God?” Micah 6:8
We believe, walking with the oppressed is the most earnest walk with God.
聖經說：「行公義，好憐憫，存謙卑的心與神同行。」
我們相信，與被壓迫者同行，就是最切切實實地與神同行。
We sincerely invite you to promote ethical consumption together and change the world with a cup of coffee every day.
在此，我們誠邀您與我們一同實踐消費公義，用一杯珈啡改變世界。
Thank you for your support!
感謝您的支持！
Coffee Justice 珈啡公義
Contacts 聯絡方法
Signal +85252442900 / Whatsapp
email cs@coffee-justice.com
Read More 參考及延伸閱讀
《非洲現場》2分鐘聽懂農民為什麼要自殺？